top of page

Search


Top 5 Signs It’s Time to Rethink Your Company’s Business Strategy
Every business starts with a plan. But here’s the truth: even the best strategies don’t last forever. Markets evolve, customer needs change, and competitors adapt.
The challenge? Many companies stick to outdated strategies for too long, hoping things will “work themselves out.” In reality, ignoring the signs can cost time, money, and growth opportunities.
So, how do you know when it’s time to rethink your business strategy? Let’s look at the five biggest signals.
Ele
Sep 19, 20252 min read


How to Maintain Brand Voice Consistency Across Social Media, Digital, and Production Channels.
Your brand doesn’t just live on a billboard or in a brochure - it lives everywhere. From Instagram reels to LinkedIn, from website to video ads, your audience expects your brand to sound, feel, and look the same no matter where they see it. That’s where brand voice consistency becomes critical.
Lusine Shirinyan
Aug 18, 20252 min read


Top 7 Website Mistakes That Damage Your Brand — and How to Fix Them
Let’s break down the 7 most common website mistakes that hurt credibility, reduce conversions, and weaken brand identity—and how to fix them fast.
Lusine Shirinyan
Jul 18, 20253 min read


Rebranding — a Smart Growth Strategy․
The modern business environment requires companies to stay relevant to survive. Yet when companies move in a new direction, many founders...
Lusine Shirinyan
Jun 18, 20252 min read


Why Your Logo Might Be Failing You — and How to Fix It. Slice Consulting’s Branding Projects.
Many companies invest heavily in their logo — and yet, some still struggle with recognition, connection, or trust. If your logo isn’t working as hard as your business is, it might be doing more harm than good. Here's how to know if your logo is failing you — and more importantly, how to fix it to serve your branding projects best.
Lusine Shirinyan
May 18, 20253 min read


Building Strong Partnership Relations: A Strategic Asset for Growth.
At Slice Consulting, we view partnership relations not just as business tactics, but as powerful strategic tools that can unlock new markets, drive innovation and sustainable growth.
Lusine Shirinyan
Apr 18, 20252 min read


The Unique Power of Medical Consulting: Why Choose Slice Consulting.
In an era where healthcare is rapidly evolving and patient expectations continue to rise, medical consulting has emerged as a critical asset for organizations navigating the complex intersection of medicine, technology, and business.
Lusine Shirinyan
Mar 18, 20252 min read


Designing a Brand Identity: From Concept to Execution.
A strong brand identity is more than just a logo—it’s the visual and emotional representation of your business.
Lusine Shirinyan
Feb 18, 20253 min read


Amazon Marketing: How to Stand Out in the World’s Largest Marketplace.
With over 300 million active customers and 1.9 million selling partners, Amazon is the most successful platform for e-commerce businesses wo
Lusine Shirinyan
Jan 18, 20253 min read


Alternatives to a Traditional Logo Design: How to Make Your Brand Stand Out.
A logo is more than just a visual element; it’s the cornerstone of a brand’s identity. While traditional logo design—typically featuring...
Lusine Shirinyan
Dec 18, 20243 min read


Two Decades in Marketing: Slice Consulting Celebrates 20 Years of Growth and Innovation.
In 2025, Slice Consulting marks a significant milestone: its 20th anniversary. In 2005, young economist Nane Matevossyan embarked on her...
Lusine Shirinyan
Nov 14, 20244 min read


Intranet as a Powerful Internal Communication Tool for Companies.
In today’s fast-paced business environment, effective internal communication is a necessity. Companies of all sizes are recognizing the...
Lusine Shirinyan
Oct 16, 20243 min read


Outsourcing vs. In-House Digital Marketing: Pros and Cons for Growing Businesses.
Outsourcing vs. in-house digital marketing is a choice to be made by any business. The two options have their advantages and...
Anna Karapetyan
Aug 28, 20243 min read


The Transformative Power of AI and Machine Learning
Artificial Intelligence (AI) and Machine Learning (ML) have rapidly evolved from abstract concepts into integral components of our...
Anna Karapetyan
Jul 15, 20242 min read


Content Marketing
In today's digital landscape, content marketing is not just a buzzword; it's a crucial strategy for businesses looking to connect with...
Anna Karapetyan
Jun 12, 20242 min read


Agile Marketing
With a decade of experience in agile marketing, We’ve seen firsthand how this approach can revolutionize the marketing landscape. If...
Anna Karapetyan
Apr 18, 20242 min read


2024 Marketing Must-Read books
In 2023, the marketing landscape continues to evolve, demanding fresh insights and innovative strategies. Slice Consulting presents a...
-
Jan 4, 20241 min read


THE PSYCHOLOGY BEHIND SUCCESSFUL MARKETING: UNDERSTANDING CONSUMER BEHAVIOUR
In the exciting marketing world, figuring out how people think can be like finding the key to making your brand truly shine. Persuasion...
-
Jan 4, 20242 min read


Digital Marketing Trends
Staying up-to-date with the latest trends in the ever-evolving field of digital marketing is essential to gaining a competitive...
-
Nov 23, 20232 min read


Brand design
Anywhere, a brand's design is its visual identity. Your message gets across to consumers through the logo, color scheme and typography. A...
-
Nov 23, 20231 min read
bottom of page