In 2025, Slice Consulting marks a significant milestone: its 20th anniversary. In 2005, young economist Nane Matevossyan embarked on her professional journey in a field that was still relatively unknown in Armenia. The story of Slice Consulting demonstrates how a young woman's single idea, driven by hard work, perseverance, and the desire to create a positive impact in her home country, transformed into a thriving business.
From Student to Entrepreneur: Nane’s Vision
While studying at Yerevan State University's Faculty of Economics, Nane explored different career paths. Even as a student, she was drawn to marketing—a field then undervalued in Armenia’s business landscape. At the time, most business owners were unaware of marketing’s potential for driving growth and success. Nane approached various companies, and in her job interviews, she introduced innovative marketing strategies to company leaders. She proposed working based on performance, asking for only a 10% share of any increased revenue her strategies would generate. Eventually, her ideas resonated with entrepreneurs, who agreed to try this novel approach. Thus, Nane became an independent marketing consultant, setting the stage for her future as an industry leader.
Marketing Education as a Tool for Industry Advancement: The Birth of Slice Academy.
After two years as a marketing consultant, Nane recognized the industry’s professional knowledge gap, which impacted both her services and the broader market. Determined to elevate her expertise and the quality of Armenian marketing, she founded a professional training school in 2007. Here, company clients and employees, as well as other aspiring marketers, could develop essential skills, transition to a new career, and secure employment in the field. Slice Academy thus became a bridge between industry needs and the talent needed to fill those gaps.
Equipped with an MBA from the Swiss Business School and a solid marketing background, Nane expanded her services to a growing clientele. She also enhanced the educational side of her business by recruiting specialized trainers and began teaching at both Yerevan State University and later, at the Slavonic University. Slice Academy’s educational reputation continued to grow, and the company took on a critical role in nurturing a new generation of marketers.
Today, Slice Academy strives to deliver high-quality, accessible education through group and corporate training programs. Signature offerings include the Weekend School of Marketing, Weekend School of Business, Digital Marketing Session, and IT Project Management, each tailored to meet diverse learning needs and professional ambitions.
Rebranding and Expansion of Services.
By 2015, Slice Consulting recognized the need for a rebrand to reflect its expanded service portfolio. The company emerged with a new name, Slice Consulting, positioning itself as a full-cycle marketing agency. Slice’s services now cover the entire marketing spectrum, from branding and digital marketing to strategic marketing and sales management, as well as full marketing department outsourcing. This rebranding aligned with Nane’s vision of delivering comprehensive, forward-thinking marketing solutions that adapt to the ever-changing industry landscape.
Content for the Digital Era: The Establishment of Slice Production.
In 2020, Slice responded to the growing demand for high-quality, engaging digital content by founding Slice Production. As e-commerce gained traction, creating captivating digital materials became essential. Slice Production specializes in producing commercial videos, reels, and social media stories, as well as conducting professional photo shoots. The team helps brands craft compelling narratives and increase visibility, tailoring content to meet the expectations of target audiences.
Future-Ready: Embracing AI and Outsourcing in Marketing.
Nane and her team foresee a paradigm shift in marketing, where full-service outsourcing will soon outpace traditional in-house marketing efforts. Today’s marketing outsourcing teams are equipped with diverse expertise to drive company growth, making this approach both efficient and cost-effective. In line with this vision, Slice Consulting has expanded its services to include Marketplace Marketing, supporting brands on e-commerce platforms like Amazon, Etsy, Shopify, and various local e-commerce sites. The company aims to help Armenian businesses break into international markets.
The Slice team is also committed to harnessing the potential of artificial intelligence, predicting that data analytics and algorithm-driven insights will become central to marketing. According to Slice experts, successful marketing is built on mathematical precision first, with creativity elevating it to the next level.
Comprehensive Services at Slice Consulting.
Slice’s core mission is to help businesses grow by leveraging the latest technological tools and methodologies, from digital integration to Agile project management. Acting as an outsourced marketing department, Slice offers a full spectrum of services: marketing audits, strategic planning, digital campaigns, brand development, photo and video production, website development, and PR support. Slice specializes in serving clients in the medical, educational, construction, and tourism sectors and has successfully partnered with over 200 companies.
At Slice Consulting, data-driven strategies and market research form the foundation of all campaigns, ensuring that clients see measurable, cost-effective results.
Join Slice Consulting’s Anniversary Celebrations!
To learn more about Slice Consulting's anniversary events and discover how to get involved, visit our anniversary page (https://www.sliceconsulting.org/en/slice20).
Original article: https://hoonch.am/post/ancudardz/slice-consulting-y-nshum-e-ir-20-amyaky
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