top of page
Search
  • Writer's pictureSlice Consulting

2024 Marketing Must-Read books

In 2023, the marketing landscape continues to evolve, demanding fresh insights and innovative strategies. Slice Consulting presents a curated list of bestseller marketing books that promise to be indispensable companions on your journey to success.


Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life" by Rory Sutherland: Sutherland explores the magic of marketing, blending behavioral economics and creativity. Delve into the unconventional strategies that transform ordinary campaigns into extraordinary experiences.

 

"No Filter: The Inside Story of Instagram" by Sarah Frier: Gain behind-the-scenes insights into the rise of Instagram. Frier's exploration of this social media giant unveils lessons in innovation, competition, and the power of visual storytelling.

 

Hooked: How to Build Habit-Forming Products" by Nir Eyal: Understanding consumer habits is key to successful marketing. Eyal's book breaks down the psychology behind habit formation, offering actionable strategies for creating products and campaigns that captivate.

 

"Fanocracy: Turning Fans into Customers and Customers into Fans" by David Meerman Scott and Reiko Scott: Explore the transformative power of fandom in marketing. The Scotts share stories and strategies on how cultivating genuine fan relationships can drive business success.

 

Post Corona: From Crisis to Opportunity" by Scott Galloway: In a post-pandemic world, Galloway examines the opportunities that emerge. Gain insights into the changing consumer landscape and discover how to position your brand for success in the new normal.

 

2023 is a year of limitless possibilities, and these bestseller marketing books are your guide to navigating the complexities of the modern marketing terrain.



2024 must read books

12 views0 comments

Recent Posts

See All

Comments


bottom of page