Naming Portfolio
Slice Consulting brings 20 years of experience in branding, marketing, and business strategy into one of the most sensitive brand decisions: the name. Naming is the process of turning your idea, value, and positioning into a memorable, easy-to-use identity-one that works in real life (speech, search, design), stands out from competitors, and supports expansion. We build names with meaning, clarity, and commercial power.
Etiuni Guesthouse
The title of the project Etiuni originates from the name of the Etiuni Kingdom as the largest political formation during the pre-Urartian period in Aras Valley. “Etiuni – forgotten kingdom” touristic destination is situated in the Lchashen community (exactly on the territory that used to be a Water (Aqua) Etiuni) and is aimed to attract visitors both local and foreigners as an utterly exclusive place. The destination title was chosen purposefully to declare the spot an open-air museum due to ancient monuments that have a universal value of importance, i.e. the Lchashen fortress, the cuneiform inscription of Urartian king Argishti the First, the huge royal cemetery with a total of 800 tombs.
RedLine
RedLine consists of 2 main words "Red" and "Line", which are particularly obvious in architecture programs. When interior designer draws the room or apartment plan there is always the most important line and it's everywhere in red color. In common life Red Line separates two major parts of anything, we use red lines, to differentiate or underline. As well as a line is somehow a way, maybe new way to do something. So, subconsciously people can feel different with this brand, change life in the better way, underline their status, taste, style...
Naire
The title of the brand NAIRE originates from an Armenian female name, selected to reflect the brand’s core idea: ethnic identity expressed through minimalism. The name carries a natural cultural connection while remaining short, clean, and visually strong for a modern wordmark. It signals authenticity and Armenian roots through subtlety rather than ornamentation, supporting a timeless, contemporary fashion identity suitable for both local and international audiences.
Megano
The key message for the business naming was positioning of the business as something strong, massive and reliable. As well as the souvenirs assortment is in Italian Renaissance style inspired by the greatest artists of the time. Finally we have discovered a word "mega", which is as great, as the company's plans. Additionally there were plans to widen the sphere of the business. There were ideas about using additional element in naming like “holding”, “group” or “& co”. As for Megano the element Group fitted the best.
Tagani
As Armenian ethnic inspired brand in fashion industry, we should find the name that underlines ethnicity and is actual for the contemporary customer.Target audience of the brand is 25-35 woman who likes being Armenian, enjoys this fact and is fashion addicted as well.We used another concept as well, the founders’ initials. The name TAGANI does it all. "TAG" in Armenian means crown and the other part "ANI" is an ancient Armenian city, which is used as a very beautiful girl name. In the other way word "Tagani" is unique, but sounds Armenian, is associated with fashion and style.
Cocodil
The title of the online shop COCODIL originates from the image of a crocodile, chosen as a memorable and visually clear symbol for a digital retail brand. The name was selected to create instant recognition and to support mascot-based branding across the website and social platforms. Short and catchy, COCODIL helps the shop stand out online while staying flexible for different product categories and future growth.
LeMon
Naming - Le Mon, the compound of which “Mon” translates from French as "Mine, The way I want" was chosen by the bakery owner who wanted a name in the French custom. One of the reasons for choosing this name is that the bakery owner wanted to convey a sense of ownership or pride in their creations, emphasizing that the baked goods are of their own creation and unique to their establishment. Additionally, the name "Le Mon" may evoke a sense of exclusivity or uniqueness, further emphasizing the bakery's distinct offerings. Secondly, the name "Le Mon" is easy to remember and pronounce for customers, and has a certain stylishness or sophistication to it that fits well with the French bakery theme.
Top Colors
The naming "Top Colors" was picked with a specific aim in mind: to draw attention to the most important component of the activity. Top Colors are inextricably linked to a person's life vision, ideals, and values. That is, life should be shown in all of the primary colors, and one should live a life that is completely colored. The logo and the name are intricately related. The logo is shaped like a flower, with different colored petals and the all-powerful sun in the center. All of the qualities of life shown in the petals should be vibrant and juicy. Like a kid, you may experience life fully and vividly.'
Ruby
The entire name process is dependent on the product style, target audience preferences, and brand context. The name "Ruby" was chosen with the goal of killing two birds with a single stone. On the one hand, the first letter of the word indicates “raspberry”; on the other hand, the term "ruby" is derived from the Latin “ruber” or “rubeus”, which means "red". It is both brief and laconic, and it encompasses all of the intended concepts. The naming transitions nicely into a logo, which is symbolized by a capital R in a twice interrupted circle, indicating that raspberry harvest occurs twice a year. The vivid green color was chosen with the specific intention of emphasizing the production's organic origin.
Metal Factory
Metal Factory naming is made up to directly represent the activity of the company. That verbatim means that the company is an enterprise that produces numerous items from metal. And the far-reaching plans include the intentions to enlarge the activities that will be related to metal. Due to the correct naming, logo choice and thorough activity the company will occupy the appropriate niche of the market.
MaDo
"MaDo collections" are for individuals who value aesthetic and graphical splendor that has been highly valued for millennia and has previously been designated as art. Because the items are exceedingly valuable, they are considered collectibles. As a result, it was decided to use the design as a signature that reflects fully the naming identical to those famous authors who left their names on their creations.
SunCheers
The design project for SunCheers, an Armenian dried fruits brand, aimed to reflect the brand’s core values: quality, naturalness, and health. The logo uses orange to communicate energy and vitality, while the stylized “C” suggests a fruit shape. Two green leaves were added to emphasize the natural origin of the product.
The orange–green palette creates a fresh, vibrant look and helps the brand stand out on shelves. Overall, the logo and packaging capture the essence of SunCheers and support strong recognition among consumers looking for healthy, high-quality dried fruits.
Sweet Corner
The naming of the company “Sweet Corner” fully reflects its activity. It’s a corner both literally and figuratively. The café is indeed locationally situated in the corner. It’s a cozy spot where the customers can attend to escape city rush and enjoy and smack the delicious and fluffy sweets. The inspiration for the logo creation became the retro style of the French comfy cafes in France in the 19th century. The signboard and the interior were taken into pink color. The conception was to demonstrate the essence of the café in the color that will draw the attention of the women who’ll make time to go to girly meetings and have talks and discussions around the table with the tastiest sweets and aromatic coffee or tea.