google-site-verification=lhuMoZQgiaFyN8YNolKsVu3S47kjmQX9tllfJ_M-vPo Summer Business School 2019 program details

Main Topics

 

Business

Day 1– Introduction day

 

Day 2 – Business day

- How to generate a business idea?

- Starting a business from 0

- Business modelling

 

Day 3 – Business Tour in Artsakh

Day 4 – Advertising day

- What is advertising? Types of advertising.  (videos, practice)

- Media types

- Mediaplanning (game) and advertising budgets

- Non-advertisement promotion (PR, event marketing)

Day 5 – Branding day

- Naming. How to create a Brand? (game)

- Color Marketing and Design (practice)

- Brandbook – what is that? (content, format, key principles)

- Brand Identity (videos, discussions)

Day 6 – PR day
​- Media relationships

- Events

- Corporative responsibility programs

- Business image

Day 7 – A contemporary Marketing day

- How to launch 

- Clients & Competitors

- Digital Marketing (practice and game)

- Neuromarketing (game)

Day 8 - Sales day

- Sales and Service

- Negotiations and EQ (developing game)

- Stress Management  (practice, game)

- Merchandising (game)

Day 9 - Finance & Management day

- What are risks about?
- External and internal resources (assessment)

- Business finance (game)

- Accounting

- Financial planning and strategy

Day 10 – Presentation of participants' business projects

 

Day 11 – Business tour, awards, closing

Day 12 - On the way

Main Topics

 

IT fundamentals

Day 1 – WEB day

- WEB fundamentals

- How does it work?

- WEB rules and standarts

- Advice from specialist
- Practice

Day 2 - Design day

- Design fundamentals

- Design in Business

- Interface

- Best examples overview

- Do by yourself practice

Day 3 – Familiar Tour of Artsakh

 

Day 4 – Code day

- Coding

- Coding Languages

- What results can we reach?

- How coders work? 

- How to earn?

- Practice
 

Day 5– HTML-CSS day

- What is HTML?

- What is HTML-CSS?

- How to use it?

- what results can we reach?

- Practical advices

- Practice

Day 6 - UI/UX day

- UI/UX design

 

Day 7 – IT business day

- IT in business

- Business rules

- Experience experience

- Guest speakings

- Interesting ideas

Day 8 - Free Day for Project Development (with trainer support)

 

Day 9 - Free Day for Project Development (with trainer support)

Day 10- Presentation of participants' business projects

Day 11 - Business tour, awards, closing

 

Day 12 - On the way

Main Topics

 

Business English

Day 1 – Introduction. Basics of Business English 


Day 2 – Communication skills of Business English


Day 3 – Familiar tour of Artsakh


Day 4 – Vocabulary development. Marketing English


Day 5 – Business development. 1: Networking with customers

Day 6 – Business development. 2: Networking with partners

 

 


Day 7 – Writing English skills, document writing


Day 8 – Telephone communications: Messaging skills 


Day 9 – Communication skills at meetings. Team work 


Day 10 – Presentations Challenge


Day 11 – Business tour, awards, closing


Day 12 – On the way 

 

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