Slice Academy Events

Digital Marketing

 

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DESCRIPTION

The goal of training is to realize the significance of Digital Marketing and develop skills and knowledge needed to implement and improve the Digital performance of any company.

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The training is designed for the Marketing Specialists, Marketing and PR Managers and for them, who has a Marketing, PR, Economist or IT background and want to continue in the sphere of Digital Marketing.

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TRAINERS

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KNOWLEDGE TO BE GAINED

Main topics to discuss:

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-          Digital Positioning and Content

-          Digital Branding (practical tools)

-          Design Marketing in Digital

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-          Website as a Broadcasting Tool

-          Website Performance

-          Webmaster without Coding â€“ Practice

-          Search Engine Optimization (SEO) and Organic Search â€“ Practice

-          Secret Tools in SEO

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-          SEM Tools and their Usage

-          PPC (Pay Per Click) advertising and SEA â€“ Practice

-          PPC Performance and Optimization– Practice

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-          SMM Specifications and Tools

-          Content Marketing and Strategy

-          SMM in Contemporary Digital Marketing and SMO

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-          Sorts of Digital Advertising

-          Digital Advertising Platforms and Formats

-          Digital Advertising Insertion - Practice

-          Digital Advertising Strategy and Media planning â€“ Practice

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-          E-mail Marketing Tools - practice

-          E-mail Marketing Standards

-          E-mail Strategy

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-          Mobile Promotion

-          Mobile Strategy - Practice

-          Mob sites, Mob Apps

-          Mobile Advertising Specifications - Practice

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-          Analytics Tools in Digital Marketing

-          Dimensions and Metrics

-          Google Tools - Practice

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-      E-Commerce rules
-      Dos and Don'ts in e-commerce
-      How to deal with e-commerce
-      How to develop an e-shop - Practice
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+ Digital Marketing PRO Tools (4 hours)
-     PRO Content Marketing
-     PRO Tools by Google
-     PRO advertising and other promotion
-     PRO Analytics

 

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TRAINING DETAILS

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Evening Courses

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Start day: Nov 9-30, Dec 1, 2019

Duration:  40 hours | 20 days (main duration without bonuses)

Days & timing:  Tuesday and Thursday at 18:30-20:30 

Special price:  use promo code, if available

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Total price: 128 000 AMD

 

Benefits: Standard Certificate and Slice Academy Certification availability, some practice

 

PREREQUISITES

Marketing, PR, Economist or IT background or knowledge is desirable.

note. several courses are available separated for 12 000 - 45 000 AMD.

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Register now or get the details by clicking on the Topics.

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If you want to upgrade your knowledge in Marketing from A to Z, click on Weekend School of Marketing button to learn the details.

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