Digital Marketing
DESCRIPTION
The goal of training is to realize the significance of Digital Marketing and develop skills and knowledge needed to implement and improve the Digital performance of any company.
The training is designed for the Marketing Specialists, Marketing and PR Managers and for them, who has a Marketing, PR, Economist or IT background and want to continue in the sphere of Digital Marketing.
TRAINERS
KNOWLEDGE TO BE GAINED
Main topics to discuss:
- Digital Positioning and Content
- Digital Branding (practical tools)
- Design Marketing in Digital
- Website as a Broadcasting Tool
- Website Performance
- Webmaster without Coding – Practice
- Search Engine Optimization (SEO) and Organic Search – Practice
- Secret Tools in SEO
- SEM Tools and their Usage
- PPC (Pay Per Click) advertising and SEA – Practice
- PPC Performance and Optimization– Practice
- SMM Specifications and Tools
- Content Marketing and Strategy
- SMM in Contemporary Digital Marketing and SMO
- Sorts of Digital Advertising
- Digital Advertising Platforms and Formats
- Digital Advertising Insertion - Practice
- Digital Advertising Strategy and Media planning – Practice
- E-mail Marketing Tools - practice
- E-mail Marketing Standards
- E-mail Strategy
- Mobile Promotion
- Mobile Strategy - Practice
- Mob sites, Mob Apps
- Mobile Advertising Specifications - Practice
- Analytics Tools in Digital Marketing
- Dimensions and Metrics
- Google Tools - Practice
- E-Commerce rules
- Dos and Don'ts in e-commerce
- How to deal with e-commerce
- How to develop an e-shop - Practice
+ Digital Marketing PRO Tools (4 hours)
- PRO Content Marketing
- PRO Tools by Google
- PRO advertising and other promotion
- PRO Analytics
TRAINING DETAILS
Evening Courses
Start day: Nov 9-30, Dec 1, 2019
Duration: 40 hours | 20 days (main duration without bonuses)
Days & timing: Tuesday and Thursday at 18:30-20:30
Special price: use promo code, if available
Total price: 128 000 AMD
Benefits: Standard Certificate and Slice Academy Certification availability, some practice
PREREQUISITES
Marketing, PR, Economist or IT background or knowledge is desirable.
note. several courses are available separated for 12 000 - 45 000 AMD.
Register now or get the details by clicking on the Topics.
If you want to upgrade your knowledge in Marketing from A to Z, click on Weekend School of Marketing button to learn the details.