Digital Marketing
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DESCRIPTION
The goal of training is to realize the significance of Digital Marketing and develop skills and knowledge needed to implement and improve the Digital performance of any company.
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The training is designed for the Marketing Specialists, Marketing and PR Managers and for them, who has a Marketing, PR, Economist or IT background and want to continue in the sphere of Digital Marketing.
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TRAINERS
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KNOWLEDGE TO BE GAINED
Main topics to discuss:
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- Digital Positioning and Content
- Digital Branding (practical tools)
- Design Marketing in Digital
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- Website as a Broadcasting Tool
- Website Performance
- Webmaster without Coding – Practice
- Search Engine Optimization (SEO) and Organic Search – Practice
- Secret Tools in SEO
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- SEM Tools and their Usage
- PPC (Pay Per Click) advertising and SEA – Practice
- PPC Performance and Optimization– Practice
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- SMM Specifications and Tools
- Content Marketing and Strategy
- SMM in Contemporary Digital Marketing and SMO
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- Sorts of Digital Advertising
- Digital Advertising Platforms and Formats
- Digital Advertising Insertion - Practice
- Digital Advertising Strategy and Media planning – Practice
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- E-mail Marketing Tools - practice
- E-mail Marketing Standards
- E-mail Strategy
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- Mobile Promotion
- Mobile Strategy - Practice
- Mob sites, Mob Apps
- Mobile Advertising Specifications - Practice
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- Analytics Tools in Digital Marketing
- Dimensions and Metrics
- Google Tools - Practice
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- E-Commerce rules
- Dos and Don'ts in e-commerce
- How to deal with e-commerce
- How to develop an e-shop - Practice
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+ Digital Marketing PRO Tools (4 hours)
- PRO Content Marketing
- PRO Tools by Google
- PRO advertising and other promotion
- PRO Analytics
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TRAINING DETAILS
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Evening Courses
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Start day: Nov 9-30, Dec 1, 2019
Duration: 40 hours | 20 days (main duration without bonuses)
Days & timing: Tuesday and Thursday at 18:30-20:30
Special price: use promo code, if available
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Total price: 128 000 AMD
Benefits: Standard Certificate and Slice Academy Certification availability, some practice
PREREQUISITES
Marketing, PR, Economist or IT background or knowledge is desirable.
note. several courses are available separated for 12 000 - 45 000 AMD.
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Register now or get the details by clicking on the Topics.
If you want to upgrade your knowledge in Marketing from A to Z, click on Weekend School of Marketing button to learn the details.