Digital Marketing

 

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DESCRIPTION

The goal of training is to realize the significance of Digital Marketing and develop skills and knowledge needed to implement and improve the Digital performance of any company.

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The training is designed for the Marketing Specialists, Marketing and PR Managers and for them, who has a Marketing, PR, Economist or IT background and want to continue in the sphere of Digital Marketing.

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TRAINERS

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KNOWLEDGE TO BE GAINED

Main topics to discuss:

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• TOPIC 1 - Digital Branding and Positioning 

-          Digital Positioning and Content

-          Digital Branding (practical tools)

-          Design Marketing in Digital

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• TOPIC 2 - Website and SEO 

-          Website as a Broadcasting Tool

-          Website Performance

-          Webmaster without Coding – Practice

-          Search Engine Optimization (SEO) and Organic Search – Practice

-          Secret Tools in SEO

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• TOPIC 3 - Search Engine Marketing (SEM)

-          SEM Tools and their Usage

-          PPC (Pay Per Click) advertising and SEA – Practice

-          PPC Performance and Optimization– Practice

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• TOPIC 4 - Social Media Marketing (SMM) 

-          SMM Specifications and Tools

-          Content Marketing and Strategy

-          SMM in Contemporary Digital Marketing and SMO

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• TOPIC 5 - Digital Advertising 

-          Sorts of Digital Advertising

-          Digital Advertising Platforms and Formats

-          Digital Advertising Insertion - Practice

-          Digital Advertising Strategy and Media planning – Practice

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• TOPIC 6 - Email Marketing

-          E-mail Marketing Tools - practice

-          E-mail Marketing Standards

-          E-mail Strategy

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• TOPIC 7 -  Mobile Marketing 

-          Mobile Promotion

-          Mobile Strategy - Practice

-          Mob sites, Mob Apps

-          Mobile Advertising Specifications - Practice

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• TOPIC 8 – Analytics in Digital Marketing

-          Analytics Tools in Digital Marketing

-          Dimensions and Metrics

-          Google Tools - Practice

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• Bonus – E-Commerce (2 hours)

-      E-Commerce rules
-      Dos and Don'ts in e-commerce
-      How to deal with e-commerce
-      How to develop an e-shop - Practice
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+ Digital Marketing PRO Tools (4 hours)
-     PRO Content Marketing
-     PRO Tools by Google
-     PRO advertising and other promotion
-     PRO Analytics
 

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TRAINING DETAILS

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Evening Courses

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Start day: Apr 22, 2021

Duration:  40 hours | 20 days (main duration without bonuses)

Days & timing:  Tuesday and Thursday at 18:30-20:30 

Special price:  use promo code if available

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Total price: 128 000 AMD

 

Benefits: Standard Certificate and Slice Academy Certification availability, some practice

 

PREREQUISITES

Marketing, PR, Economist or IT background or knowledge is desirable.