The goal of training is to discover a new marketing technology to survive in the contemporary market. Noways new technologies in marketing are fatal and real time updated knowledge, testing of novelties give competitive advantage.
In addition, Agile Marketing is new in Armenian market and this training has been provided by our company for the first time in 2016.
The training is designed for the Marketing Specialists, Marketing and PR Managers, business owners and managers and for them, who has a Marketing, PR, Economist or IT background and want to continue in the Digital Marketing.
KNOWLEDGE TO BE GAINED
Main topics to discuss:
TOPIC 1 - Intro to Agile Marketing
- What is Agile about?
- What does Agile Marketing mean?
TOPIC 2 - Real Time Marketing
- Agile Marketing process
- Agile Marketing models
- Agile "go to market plans"
TOPIC 3 - Agile Marketing Tools
- Agile Marketing Tools for 4 P's model
- Scrum in Agile Marketing
- Kanban in Agile Marketing
TOPIC 4 - Sprints and Iterations
- Sprint Planning and Stand-up
- Iterations, duration and significance in Agile Marketing
- Performance Analysis and Cycles
- Win-Win technologies
Start day: Dec 8, 2019
Duration: 4 hours / 1 day
Days & timing: Weekend course 12:30-17:00
Fee: AMD 36 000 /VAT included/, instead of AMD 49 000
Benefits: Standard Certificate with AITC approval and Slice Academy Certification availability
Marketing, PR, Economist, Project Management or IT background/knowledge is desirable.