The goal of training is to discover a new marketing technology to survive in the contemporary market. Nowadays new technologies in marketing are extremely important and being aware of the newest information gives ones a huge advantage.
By the way, Agile Marketing is new in Armenian market and this training was provided by our company for the first time in 2016.
The training is designed for the Marketing Specialists, Marketing and PR Managers, business owners and managers and for those, who have Marketing, PR, Economic or IT background and want to continue their professional way in Digital Marketing.
KNOWLEDGE TO BE GAINED
Main topics to discuss:
TOPIC 1 - Intro to Agile Marketing
- What is Agile about?
- What does Agile Marketing mean?
TOPIC 2 - Real Time Marketing
- Agile Marketing process
- Agile Marketing models
- Agile "go to market plans"
TOPIC 3 - Agile Marketing Tools
- Agile Marketing Tools for 4 P's model
- Scrum in Agile Marketing
- Kanban in Agile Marketing
TOPIC 4 - Sprints and Iterations
- Sprint Planning and Stand-up
- Iterations, duration and significance in Agile Marketing
- Performance Analysis and Cycles
- Win-Win technologies
Start day: Jan 17, 2021
Duration: 4 hours / 1 day
Days & timing: Weekend course 12:00-16:30
Fee: AMD 36 000 /VAT included/, instead of AMD 49 000
Benefits: Standard Certificate with AITC approval and Slice Academy Certification availability
Marketing, PR, Economist, Project Management or IT background/knowledge is desirable.